The SafeShops Awards 2021

For the fifth time in a row, the SafeShops Awards were awarded. Fifteen Belgian web shops received an award. On the occasion of this fifth edition, the e-commerce personality of the year was awarded the Web Celeb Award for the first time.   

Web Celeb Award honours e-commerce personality

Belgian e-commerce continues to grow and this is the result of the efforts of many people. With the presentation of the Web Celeb Award, SafeShops.be, the Belgian association for the e-commerce sector, wants to reward a person who has contributed to the development of e-commerce in Belgium.

“As a sector association, we believe it is important that efforts which contribute to the success of e-commerce are rewarded,” Greet Dekocker, Managing Director of SafeShops.be, began. “The finalists have each in their own way contributed to the Belgian e-commerce story. They are, as it were, one of the driving forces behind its development. The winner is therefore a deserved, charismatic ambassador who will represent the sector for a year.”

 

After a final round of public voting during the presentation of the SafeShops Award, Cis Scherpereel was proclaimed e-commerce personality of the year. The Web Celeb Award was presented by Ilse Michiels of bol.com, partner of the Web Celeb Award.

Cis Scherpereel: “I feel this is a heartwarming appreciation for sharing and connecting knowledge on e-commerce. A role that gives me a lot of energy myself, by the way. I am glad that I can continue to do this with even more passion than before for entrepreneurs with ambition.

Consumers decide and award the prices.

This year, 98 Belgian web shops were in the running for an Award. To determine the winners, SafeShops.be relied on the experiences of nearly 4,000 online consumers.

“The success of a web shop is determined by the online consumer. They are the ones who have to find their way to the online shop, they have to be attracted by the offer and finally decide to buy” clarifies Greet Dekocker. “It therefore seems logical to us to ask the online consumer, the customer, to assess their webshop by means of a questionnaire.”

SafeShops Awards
Winners

Customer Friendliness
Award

Unit 14

Category small

Klium

Category medium

Torfs

Category big

Brilliant Concept
Award

Hamley Books

Category small

Nikkel Art

Category medium

Smartphoto

Category big

Payment Hero
Award

Joy of Matcha

Category small

Het Spelhuis

Category medium

JBC

Category big

Logistic Champion
Award

Brekky

Category small

De Verfwebshop

Category medium

Lidl

Category big

SafeShops Diamond
Award

Studio Gaston

Category small

Baunat

Category medium
Coolblue
Category big

Presentations

Take a look at the recordings of presentations of the 2020 editions.

Belgian Online Shopping Survey

Get insights in the eshopper's mind. Download the Belgian Online Shopping Survey 2020.​