About Yf:

Creating value by transforming user needs into intuitive and memorable seamless experiences for both users and customers.


There are always risks involved when doing a complete redesign of your decent running website. Just to name one: websites can cause a higher cognitive load on users which could negatively impact your website’s conversion. In this case, we’ll show you how Standaard Boekhandel made insightful decisions that led the launch of a new website to success and how you can continue to optimize your website.